The ideas never stop flowing at VML, a digital marketing agency in Kansas City, Mo. Yet creativity is an unpredictable thing and great ideas have a way of popping up without warning, so the VML staff writes on just about every surface they can find. It could be a scrap of paper, a napkin, a candy wrapper or even a conference room wall. Fortunately, that wall wipes clean easily, because it’s covered in IdeaPaint – a coating that turns any smooth surface into a dry erasable one.