IdeaPaint - Leave Your Mark

	PROVEN, COMMERCIAL-GRADE FORMULA WITH LIFETIME WARRANTY	DURABLE, ODORLESS COMMERCIAL-GRADE FORMULA
Application	Single-coat roller application	Single-coat roller or HVLP spray application
Cure Time	7 Days	4 Days
Warranty	Lifetime	10 year
Color Palette	4 core	White, Black, Clear
Coverage	50 sq ft	50 sq ft Kit (White and Black) 100 sq ft kil (Clear only) 200 sq ft Kit (White and Clear)
VOC (EPA Method 24)	320 g/l	18 g/l (White and Black) 21 g/l (Clear)
Fire Rating (ASTM-E84)	Class A	Class A
Environmental Attributes	IdeaPaint™ PRO is LEED compliant, GreenGuard Children & Schools Certified and CA 01350 compliant.	IdeaPaint™ CREATE is LEED compliant, GreenGuard Children & Schools Certified, CA 01350 compliant, SCAQMD certified, CHPS certified and CalGreen certified.

IdeaPaint™ PRO is a solvent based paint that transforms any smooth surface into a seamless, high-performance dry erase writing surface. It is made for professional, high-traffic environments that require heavy use.

We recommend PRO for challenging applications like curved walls or high ceilings. PRO is backed by a Limited Lifetime Warranty, it is the preferred choice for high-use situations. Each kit includes installation instructions, foam roller, stir stick, can opener and ready for use sign.

IdeaPaint™ CREATE is an odorless and easy to install dry erase paint. Transform any smooth surface into a high-performance, dry erase canvas that erases cleanly every time. CREATE is a certified low emission paint and is LEED compliant.

CREATE's quick 4-day cure time means you'll be using your new wall before you know it.  Paint on Monday - write on Friday.

CREATE has endless color choices—White, Black and Every Color in Between.

CREATE is backed by a 10 year warranty and sold in 50 (White and Black), 100 (Clear) and 200 (White and Clear) square foot kits. Each kit includes a roller, stir stick, can opener and ready for use sign.

New life into old classrooms

The swipe of a paintbrush turns outdated materials into modern-day wonders.

It’s hard to believe it could be so simple. One application of IdeaPaint turns even the most ancient of chalkboards into a modern-day teaching tool that makes the smart board look like a seriously overpriced investment. Better still, those old chalkboards are steering clear of the landfill, enabling schools to repurpose materials while conserving limited budget dollars.

One of Chicago’s oldest public schools now looks new inside

Nettelhorst is a neighborhood elementary school in Chicago. It’s one of the oldest public schools in the city, housed in a building that dates back more than 100 years. As you might expect, constant refurbishment is a way of life for Nettelhorst – especially because school administrators place high importance on creating a comfortable, engaging environment that stimulates creativity and imagination. Talk about the perfect place for IdeaPaint from MDC.

Wall-to-wall creativity at a digital marketing agency

The ideas never stop flowing at VML, a digital marketing agency in Kansas City, Mo.  Yet creativity is an unpredictable thing and great ideas have a way of popping up without warning, so the VML staff writes on just about every surface they can find. It could be a scrap of paper, a napkin, a candy wrapper or even a conference room wall.  Fortunately, that wall wipes clean easily, because it’s covered in IdeaPaint – a coating that turns any smooth surface into a dry erasable one.

VML Facilities Manager Paco Laclé was in the process of renovating the firm’s downtown Kansas City building when he heard about IdeaPaint from MDC, a leading U.S. source of commercial wall designs and coatings. VML had used another manufacturer’s dry erase paint at their main building, but they weren’t thrilled with the results because of the elbow grease required to keep it clean.

“We had to get it really wet before wiping it,” Laclé explains. “And if we didn’t clean it well enough, it started to ghost,” he continues, using a term that describes the faint images leftover when a dry erasable surface doesn’t perform as it should. Laclé decided to give MDC’s IdeaPaint a try in the agency’s newly redesigned conference room.  

It took one day to install it, and the result is a floor-to-ceiling brainstorm board that helps promote the free flow of ideas in an atmosphere of boundless creativity.

Laclé says the board cleans easily with the swipe of a dry cloth, and there are no residual images left behind. “We love it.”