tabrasa by ideapaint
About tabrasa, the Big Idea

   Available in 5 Colors





tabrasa™ is paint that transforms any smooth surface into a seamless high-performance dry-erase writing surface.

Available in white as well as four new neutral colors, tabrasa™ complements any interior design while transforming any working environment into a collaborative space, increasing functionality, and evoking creativity and impromptu teamwork. It is a more functional and operationally superior alternative to traditional white boards and dry-erase wallpaper as it:

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  • Transforms traditionally unusable office space into a dry-erase writing surface without seams, borders, or restrictions on size and placement
  • Is easy to install with only one roller-applied coat of paint after proper surface preparation
  • Is easy to replace by simply painting over it just like most other paint products
  • Is the most cost-effective high-performance dry-erase surface and dry-erase replacement coating on the market
  • Has been proven to outperform and outlast dry-erase wallcoverings and traditional whiteboards through independent laboratory tests

Aesthetics & Style
tabrasa™ can create various shapes for dry-erase writing surfaces including: a floor-to-ceiling, wall-to-wall writing surface; a strip in a hallway or around an entire room; a rectangle or variety of shapes scattered across a large wall; or a design element placed over a colored surface. No other dry-erase surface offers the aesthetic options of tabrasa™.


Environmental Sustainability
tabrasa™ is the most environmentally friendly dry-erase product available due to raw material utilization, energy and fossil fuel use and air quality impact.

As tabrasa™ is applied directly to the wall surface, it doesn't require wood, steel or resin typically used with other dry-erase products. It's also produced through a stirring process requiring very little energy compared to the baking and curing processes used by other dry-erase products.

Shipping tabrasa™ requires considerably less material and fossil fuel because a single quart of tabrasa™, is capable of covering 50 square feet of space, weighs less than four pounds and ships in a very small box.

tabrasa™ conforms to all U.S. EPA regulations (including California) and is formaldehyde-free and, once dry, produces no off-gassing.